AI in New Product Development: Connecting Data & Unlocking Knowledge

This joint whitepaper by Accenture, the German Research Center for Artificial Intelligence (DFKI), and Fraunhofer ISST explores how AI can move from isolated engineering pilots to enterprise-wide impact in new product development.

A central message is that the long-term value comes from connecting data, tools, and disciplines through a robust Digital Thread, not only from optimizing individual tasks. The paper highlights five scaling dimensions: Data Quality, Interoperability, AI Platforms, Context Management, and Federated Governance.

We are featuring this publication for members working on practical Industrial AI transformation, especially where governance, cross-domain interoperability, and end-to-end engineering workflows matter.